as taken from’s that time of year again to don your pink-colored clothing and armor and head to Lion’s Arch in the games of Guild Wars and Guild Wars 2! If you haven’t heard by now…where have you been?! Pink Day in LA is returning once again on October 17th at 12-6pm CST (-6 UTC). It is an online charity event hosted by Gamers Giving Back (with the help of countless volunteers) in support of Breast Cancer Awareness Month and to raise funds for Cancer Research.

If this is your first Pink Day, then sit back and let us explain what it is all about. Pink Day is a day Gamers Giving Back sets aside to help raise funds for the Canadian Cancer Society in the name of fighting breast cancer. And, of course, if you do donate to the cause, you have a chance to win some pretty neat swag and prizes.


The event will take place within Guild Wars and Guild Wars 2 and for anyone who can’t be in-game on the day, you can still tune into the GW-EN radio stream to take part and win prizes

Head over to the Pink Day Website to find out more.